Before this goes live: have a Florida attorney read this. What follows is a complete,
conventional set of SaaS terms written to fit this product — but it has not been reviewed by a lawyer,
and terms that have not been reviewed are a comfort blanket rather than a defence. The clauses that
most need a professional eye are the limitation of liability, the arbitration and jury waiver, and the
estimate disclaimer, because those are the ones that get tested. Delete this box once counsel has
signed off.
Terms of Service
These terms govern your use of Storypole EST. By creating an account, starting an
estimate, or using any part of the service, you agree to them. If you are agreeing on behalf of a
company, you are confirming that you have the authority to bind it.
Last updated 20 September 2026. Provider: Brian C. Hall
(“Storypole”, “we”, “us”). You: the subscriber, your company, and
anyone using the service through your account.
1. What the service is
Storypole EST is hosted software that estimates the cost of a concrete and masonry shell from
measurements and rates you supply. It produces a predicted cost and a stated accuracy band, and it can
turn that into a proposal document.
It is an estimating tool, not an estimator. It does no takeoff of its own, does not read your
drawings, and does not check your inputs against reality. What comes out reflects what you put in.
2. Your account
- You must be 18 or older and using the service for a business.
- How we collect and use information is set out in the Privacy Policy, which is part of these terms.
- You are responsible for everything done under your account, and for keeping your credentials
secure. Tell us promptly if you believe someone else has access.
- One account is for one company. Seats are per person estimating; sharing a single login across
several estimators is a breach of these terms.
- Accounts are for one company. Sharing one login across several businesses, or reselling access,
is a breach and we may close the account.
3. Fees and billing
- The application. A 3-month (12-week) free trial for each new account, then $49 per month, or $159 per month with the Measuring System (the plan measuring built into the application). The trial includes the Measuring System. No card is required to start. In week 8 we will remind you that 4 weeks of the trial are left; you can add a card any time, and you will not be charged until the trial ends. We will send short reminders 2 weeks, 1 week and 3 days before it ends. A card is required when the trial ends; without one your account becomes read-only — your work stays visible and exportable, and adding a card turns everything back on. Work you have done or saved is not affected by a change in price.
- 3D models and material lists. $0.50 per square foot of floor area, $2,000
minimum, quoted as a flat figure before any work starts.
- Estimating done for you. $0.15 per square foot in addition to a model on the same job, priced
off the model count. Not sold without a model.
- Reports and RFIs. $99 per report or per RFI, at your option.
- Consulting. $399 for the first two hours and $150 per hour thereafter, billed on time
actually used.
4. What you may do with the service
While your account is in good standing we grant you a limited, non-exclusive, non-transferable,
revocable right to use Storypole EST for your own business, in accordance with these terms. That is a
right to use the service. Nothing is sold or assigned to you.
5. What you may not do
You may not, and may not permit anyone else to:
- Copy, republish, mirror, frame or redistribute the service, its pages, its interface, its
text, its layout, or any part of it.
- Copy or reuse the software or its underlying methods — including the calculation logic, the
rate build-ups, the accuracy tiering, and the structure of the rate card — to build, train, improve or
market any product that competes with Storypole EST.
- Reverse engineer, decompile or disassemble the service, or attempt to derive its source,
except to the extent that restriction is void under applicable law.
- Scrape, crawl, harvest, or use any automated means to extract data or content from the
service, or to create a derivative dataset from it.
- Resell, sublicense, rent, lease, time-share, or operate a service bureau on the service, or
otherwise make it available to anyone who is not a permitted user of your account.
- Remove, obscure or alter any copyright, trademark, watermark, or the “not for
resale” marking on free-tier output.
- Use the service unlawfully, to infringe anyone's rights, or in a way that interferes with it or
with other subscribers.
- Probe, scan or test the security of the service, or circumvent any access control, rate limit,
metering, or account restriction.
These restrictions are a material part of this agreement. Breaching them permits us to suspend or
terminate immediately, and to seek injunctive relief without posting a bond, because money damages
would not be an adequate remedy for the copying of software.
6. Who owns what
Yours
Your rate card, your measurements, your jobs, your customers, your proposals and anything else you
put into the service remain yours. You grant us only the limited right to host, process, transmit
and back that data up so that we can provide the service to you, and to do so through the vendors that
run our infrastructure. We do not sell it, we do not use it to price anyone else's work, and we do not
use it to train models. You can export it and you can ask us to delete it.
Ours
The service itself — the software, the calculation methods, the interface, the design, the text, the
documentation, the training material, the name Storypole EST, the logo, and every improvement to
any of it — is owned by Brian C. Hall and is protected by copyright, trademark and trade secret law.
Your subscription grants no ownership in any of it.
Feedback
If you suggest an improvement, we may use it without obligation or payment. That is not a claim on
anything else of yours.
7. Estimates, bands, and what this software does not promise
Every figure the service produces is a prediction and carries a stated accuracy band. It is not
an offer, a quotation, a bid, an appraisal, or a warranty of final cost.
A number that leaves this app should leave with its band attached. What you choose to bid, and what
that bid costs you, is your commercial decision and your risk alone. We are not a party to your
contracts and we do not guarantee that any job can be built for any figure this software produces.
The accuracy band describes estimating uncertainty only. It knows nothing about your schedule, your
crews, the weather, material price movements, a general contractor's payment history, or what your
competition will do.
The service is not engineering. It does not check code compliance, structural adequacy, or whether a
design is buildable, and it is not a substitute for a licensed engineer, a surveyor, an appraiser, or
your own judgement.
Comparable-sales features work only on the sales data you supply. They do not search the market and
they are not an appraisal.
8. Service availability
We aim to keep the service available and to give notice of planned maintenance where we reasonably
can. We do not promise uninterrupted or error-free operation. We may modify, add to, or discontinue
features; if we discontinue something material to a paid plan, you may cancel and receive a pro-rata
refund of the unused period.
9. Disclaimer of warranties
To the fullest extent permitted by law, the service is provided “as is” and “as
available”, without warranty of any kind, express or implied, including any implied warranty
of merchantability, fitness for a particular purpose, title, non-infringement, or accuracy. Some
jurisdictions do not allow the exclusion of certain warranties; in those places this clause applies to
the greatest extent permitted.
10. Limitation of liability
To the fullest extent permitted by law:
- Neither party is liable for indirect, incidental, special, consequential, exemplary or punitive
damages, or for lost profits, lost revenue, lost business, lost goodwill, or the cost of substitute
services, however caused and on any theory of liability.
- Our total aggregate liability arising out of or relating to these terms or the service is
limited to the amounts you actually paid us for the service in the twelve months immediately before
the event giving rise to the claim.
- In particular, and without limiting the above, we are not liable for any loss arising from a bid
you submitted, a job you took, a job you did not take, a figure that proved wrong, or a proposal
produced by the service.
These limits apply even if a remedy fails of its essential purpose, and they reflect an agreed
allocation of risk without which the service would not be offered at these prices.
11. Indemnity
You will defend and indemnify us against third-party claims arising from your use of the service,
your data, your bids and contracts, or your breach of these terms.
12. Confidentiality
Each party will protect the other's non-public information with at least reasonable care and use it
only to perform under these terms. Your rate card is confidential to you; our software, methods and
pricing are confidential to us.
13. Term, suspension and termination
- These terms run for as long as you have an account.
- You may cancel at any time from your account or by telling us.
- We may suspend or terminate for breach, for non-payment, or where continued use presents a legal
or security risk. Where practical and lawful we will tell you first and give you a chance to fix it.
- On termination your right to use the service ends. We will keep your data available for export
for 30 days, after which we may delete it. Sections 5, 6, 7, 9, 10, 11, 12 and 15 survive.
- We may keep a minimal record of the account — company domain, a hashed phone number, the sign-up
IP address, the card fingerprint provided by our payment processor, and the dates — after deletion,
solely to enforce the one-free-trial-per-company limit, as described in the Privacy Policy.
14. Changes to these terms
We may update these terms. For a material change we will give at least 30 days' notice by email or in
the app. Continuing to use the service after a change takes effect means you accept it; if you do not,
cancel before then and we will refund any unused prepaid period.
15. Governing law and disputes
These terms are governed by the laws of the State of Florida, without regard to conflict-of-laws
rules. The parties will first try in good faith to resolve any dispute informally for 30 days.
Any dispute that is not resolved will be settled by binding arbitration on an individual basis under
the rules of a recognised arbitration provider, seated in Pinellas County, Florida. Each party waives
any right to a jury trial and to participate in a class or representative action. Either party may
still bring an individual claim in small-claims court, and either may seek injunctive relief in court to
protect its intellectual property.
16. General
- Entire agreement. These terms, plus any order form or plan you accept, are the whole
agreement between us on this subject.
- No waiver. Not enforcing something once does not waive it.
- Severability. If a clause is unenforceable, the rest stands and the clause is limited to
the minimum extent necessary.
- Assignment. You may not assign these terms without our consent. We may assign them to a
successor in connection with a sale of the business.
- Force majeure. Neither party is liable for delay caused by events beyond its reasonable
control.
- No agency. Nothing here creates a partnership, joint venture, or employment relationship.
17. Contact
Brian C. Hall — Storypole EST
727-657-4678
© 2026 Brian C. Hall. All rights
reserved. Storypole EST™ and the Storypole EST logo are trademarks of Brian C. Hall.